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Materials & Production


Materials & Production


Honestly, working sustainably is complicated. We want to produce our garments as sustainably as possible possible and aim to do so, but it is impossible to do everything right in one go walk. What we are already doing is to a large extent work with natural materials such as wool and high quality cotton. Where we can, we use materials and accessories that are certified with OEKO-TEX® STANDARD 100. We take small steps in the right direction every day with every garment in it every collection and will continue to do so.


A STANDARD 100 by OEKO-TEX® certification means that our material choices meet high standards human ecological requirements, i.e. does not contain chemicals in levels that are harmful to health. STANDARD 100 by OEKO-TEX® is the most famous and widespread brand in the world, therefore also the world's leading label for textiles, accessories and products that have been tried with regard to the content of substances harmful to health.

Please note that our garments currently do not have any final certification, but that we instead focus on choosing materials that are certified.


We take responsibility for your favorite garment being produced in the most sustainable way possible, e.g by only working with a few, well-selected suppliers. By having personal relationships with each supplier, we can in an uncomplicated way ask questions and ensure that we have good insight into the production and that those who work with our garments have a good and safe working environment. Our garments are produced in countries such as: Lithuania, Portugal, Italy, Latvia, Poland, Sweden and China. Of course, we have signed agreements with all our partners so that they follow it code of conduct regarding working conditions and environment that applies. Our long-term goal is to be able to report information about every thread, zipper, button and color that is part of a garment, but the steps are many and the production complex. Having a fully transparent working method with sustainability will take time. But we can guarantee you that we are already doing our best to ensure sustainability from the drawing board to finished product.

Packeting and packaging

We are constantly working to reduce the use of plastic in our production. Nowadays we send all our web words in paper bags. It is easy to adjust the size of the bag depending on the content — the size of the package will be just as large or small as each garment requires and we don't need to send air. In addition, the bag is easy to reuse, either at a possible return or as a nice gift bag!


When the garment is produced, it is sent to our warehouse in Mölndal outside Gothenburg. Production from Europe is shipped by truck and the vast majority of production from China is shipped by boat. The garments are always packed as tightly as possible to avoid unnecessary packaging and not be too space-consuming. All our web returns are sent back to the warehouse in Mölndal where the garments are reviewed before they are repackaged and put back on the shelf again. For To avoid unnecessary returns, we ask you to carefully think through your order before you click home the clothes you want.